This Cookie Policy explains how PrimeInsuranceUK uses cookies and similar technologies when you visit our website.
Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience and provide information about website performance.
We may use strictly necessary technologies to make the website work. Analytics and advertising technologies are non-essential and should only be activated after the visitor has made a valid consent choice, where consent is required.
The exact cookies and similar technologies in use can change as website features and services change. We should identify active non-essential cookies, their providers, purposes and retention periods in the consent interface and this policy.
These cookies are necessary for the website to function correctly and cannot usually be disabled through our systems.
Analytics cookies or similar technologies may measure visits and interactions. They are non-essential and must not be set before valid consent where required. We will only use them if an appropriate consent mechanism is active.
If advertising is enabled, advertising partners may use cookies or similar technologies for ad delivery, measurement and, where permitted, personalisation. These technologies must be governed by the applicable consent choices and advertising-platform requirements.
PrimeInsuranceUK may apply to use Google AdSense. If advertising is enabled, Google and its advertising partners may process device or online identifiers and related information to serve, measure or personalise ads, subject to user choices and applicable requirements. This policy does not itself collect consent or activate an advertising consent tool.
Depending on the user's consent choices, Google advertising technologies may support personalised or non-personalised advertising. Details and controls are provided by Google in its advertising and privacy information.
Users can learn more about Google's advertising practices through Google's own policies and settings.
Browser settings can help block or delete cookies, but they may not replace a website's consent controls. Once a consent-management interface is installed, visitors should be able to revisit their choices using its preference control.
Rejecting non-essential cookies should not prevent access to the site's core informational pages. Some optional features may not work as intended.
Continuing to browse is not, by itself, consent to non-essential cookies. Before activating analytics or advertising technologies that require consent, the site must provide a clear consent mechanism with an affirmative choice, an option to reject non-essential technologies, and a way to change or withdraw the choice. Until that mechanism is configured and tested, do not activate non-essential analytics or advertising tags.
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements or website functionality.
If you have any questions regarding this Cookie Policy, please contact us through our Contact page.